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OUR PHILOSOPHY
An effective brand strategy gives you a major edge in increasingly competitive markets.
“A brand is not just a logo but the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
(Seth Godin)
WHAT WE VALUE
We value our people and promote diversity in our workforce. We don’t set up many rules for our employees, however we try to live by a couple of things:
Work hard. Be nice. Respect each other. Push yourself. Enjoy. Ask questions. Talk face- to-face. Make it pretty. Laugh. Check your spelling. Listen. Pick up the phone. Don’t be a jerk. Make it smart. Do it when it doesn’t matter. Check your ego. Play hard. Ask what else. Believe. Be positive.
WE VALUE OUR PEOPLE
WE VALUE OUR CUSTOMERS
We invest in long-term customer relationships. Our agents devote both time and resources to understanding the clients. We take pride in our responsiveness, dedication and delivery of excellent service experience. We are honest and open in our relationships and seek to build collaborative relationships based on trust and confidence. We strongly believe that the quality of our specialists, the timeliness of our response and the ease of during business with us will demonstrate the value of working with CORD DIAMOND.
1. DEFINING YOUR BRAND
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What is your company’s mission?
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What are the benefits and features of your products or services?
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What do your customers and prospects already think of your company?
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What qualities do you want them to associate with your company?
2. DO YOUR RESEARCH
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Write down your brand messaging.
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Integrate your brand.
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Create a “voice” for your company
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Develop a tagline.
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Design templates and create brand standards for your marketing materials.
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Be consistent
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Be true to your brand.
EMEMENTS OF BRAND
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BRAND IDENTITY
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BRAND STRATEGY
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BRAND VOICE
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BRAND VISUALS
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BRAND EXECUTION
GUIDELINES
WE DELIVER CREATIVE SOLUTIONS TO WIN YOUR CLIENTS THROUGH BRANDING
Strong, engaging, and most importantly, honest, the " A " is constructed of two sturdy element s is coming together
. Our Philosophy
. What we value
. Guidelines
Brand strategy, creative and design
. WHO WE ARE
. OUR TEAM
. PARTNERS
We plan,
We design &
implement brands
. PROCESSES
CORD DIAMOND LTD., 52 Dong Du St., Packsimex Tower Ben Nghe ward, Dist 1, HCMC, Vietnam +84 903 028 310