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INSIGHTS

We plan,

We design &

implement brands

Brand Identity is a bunch of tools that helps you become well- recognized by your clients, in short, it is the appearance of your business.

Helping businesses communicate effectively.

Anchor 1

​PROCESSES

​THE 5 STEPS

Clarify

Statategy

Conducting

Research

Clarify vision, goals and vallue

 

Research stakeholders' needs and perception

​Interview key management

Evaluate existing brands and brand architeture 

​Present audit readout 

Anchor 2

A. 

BRAND UNDERSTANDING 

Synthesize learning 

 

Clarify brand strategy

Develop a positionning platform 

Co-create brand attributes

Achieve agreement

 

Write a creative brief 

Designing 

​Identity

Braintstorm big idea 

 

Design brand identity 

Explore aplications

Finalize brand architecture

Present visua strategy

Achieve agreement

Creating 

​Touchpoints

Managing

​Assets

Finalize identiy design

 

Develop look and feel 

Prioritize and design aplication 

Design program 

​Apply brand achitecture

Build synergy about new brand 

​Develop standards and guidelines

Commencement Briefting Meeting 

Competitor Analysis

Visual audit & Desk research  

Identity Benchmarks 

Stakeholder

Interviews

Brand

Understanding

Workshop

Brand strategy

B. 

Anchor 3

BRAND IDENTITY 

BRAND IDENTITY 

B. 

Brand strategy & Desing brief

Publication

.Brochures

.Report covers

.Exhibition

.PowerPoints

...

Website

.Planning

.Content

.Design

...

Stationery

.Letterhead

.Business cards

.Signage

...

Production of brand identity guilines

​Brand

Identity

Name

Generation

Choose from some or all these deliverables

Content

.Word

.Photographs

.Illustration

.Chart

...

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